This analysis was not sponsored, paid for, or otherwise endorsed by the brand in question. The author of this analysis has not consumed any of the products that this brand produces; all commentary is based on publicly-available perception of the brand and the author’s own thoughts.

I heard some interesting commentary from someone earlier today (2025-12-02) that a lot of business types lurk here on r/Michigents. This analysis was produced over the course of about 5 hours, most of which was spent fixing bugs and writing this analysis by hand. The actual data analysis took me maybe 15-30 minutes of clicking around.

If this data/tooling is of interest to you, please consider reaching out: [email protected]

Wojo Co. (hereafter “Wojo,” also known as “Wojo” and “Wojo Wax”) is a popular, well-distributed brand in Michigan. According to their website, they have 3 Class C licenses, or a cap of approximately 4,500 plants, with a portfolio of 64 strains. Their website says that they have a history of being medical caregivers, as well as calling themselves “Forever Caregivers”; additionally, they indicate a focus on producing “an ever growing assortment of the cleanest, purest cannabis goods[.]” A glance at the subreddit r/Michigents will often give the impression that this brand is generally well-liked, albeit with occasional missteps (as every brand has). 

The brand makes for an interesting case study, as they have a history of producing high-quality products at a relatively-low price point, as well as having significant distribution across the state of Michigan. Wojo has a history of showing up in the top 10 – and often top 5 – by sales in monthly market trend analyses produced by High Spy, indicating that the brand has done well in both building mindshare and selling through. 

Additionally, Wojo has historically been active on Reddit with the accounts u/JustinAtWojo and u/WojoColonyCare, engaging with their core audience of enthusiast- and connoisseur-tier consumers where they are. This engagement has seemingly helped drive mindshare and nudge consumers towards a more-positive sentiment of the brand, a strategy that other brands may wish to emulate. 

A quick estimation from High Spy data suggests that they’re in around 200 dispensaries in Michigan. Wojo produces products in every major category: Flower, prerolls, concentrates, and vapes (as disposables). The brand’s edible products seem to be both very new and done in collaboration with another brand (True North), and as such are not included in this analysis.

The brand has broad presence in both the “mitten” and in the “UP”:

The brand has a strong shelf-stock presence across the state, but particularly in both border towns and major cities, which likely make up the majority of their consumer base:

Wojo’s products also tend to have higher pricing near the border towns of New Buffalo and Monroe, possibly indicating an attempt by dispensaries to get higher margins for products that might sell for lower prices elsewhere:

Compared to another perceived-higher-quality brand like 710 Labs, the difference in pricing is obvious:

Wojo is well known for their production of rosin; the company has ~1600 products in this category, primarily listed on menus as “Wojo Co”:

However, it actually appears in a number of other styles on menus:

An interesting thing we can spot in this image is that the brand’s “WSO” (Wojo Solventless Oil) is categorised under RSO on some menus. Some consumers believe that this is an incorrect categorisation of the product; this analysis does not aim to comment on that. Also of note is that many dispensaries are inconsistent with product categorisations, and include vapes and infused prerolls in their concentrates section.

Of particular interest is these lesser-seen names:

This shows that even a popular brand is not able to fully control the presentation of their products on various dispensary menus, potentially causing friction for users who may not know some of these names. Having said this, Wojo is luckier than many cultivators: They aren’t doomed to show up on menus as “$79 Ounce”:

Overall, the pricing of these products is fairly stable:

The availability of their 1g rosin products is also fairly stable over time:

The dip on November 29 was likely due to a data collection issue.

Analysis of THC brackets is potentially meaningless for a product that targets the higher-value consumer segment, but is included here for the sake of completeness:

While per-bracket prices may fluctuate some over a 7-day period, the brand’s core product seems to settle in the 70-80% bracket neatly; outlier values may be explained as easily as mistakes on dispensary menus.

A number of posts on r/Michigents speak positively of the company’s rosin. Between September and December 2025, Wojo received 210 positive mentions, 107 neutral mentions, and 59 negative mentions:

Overall, the positive-negative ratio is favourable:

Wojo’s second-largest SKU category is their prerolls:

Meaningful variance can be observed in the subcategories these products are given on menus. This is a similar issue to what the brand faces with brand name, albeit less-significant. There may be some potential concerns around how these products appear to consumers; budtender education may be important.

Wojo’s prerolls seem to primarily be in the 1g and 1.5g weight brackets, with a smaller amount in the 2g bracket:

The pricing trends for these products are as expected – higher weights get higher prices:

We can also see that the product with the lowest price has the largest volume of products at retailers:

Wojo’s pre-roll products don’t seem to be mentioned often, but still receive favourable reviews on r/Michigents, with 26 positive, 7 neutral, and 2 negative between September 2025 and December 2025:

The frequency of mentions indicates that these products aren’t mentioned as often as Wojo’s concentrate products; in fact, they seem to be rarely mentioned at all.

The third-largest category of products that Wojo produces is their disposable vapes. These products are generally produced as 0.5g, although a few menus seem to indicate 1g. This product category has some of the lowest brand/subcategory variance:

This may be due to the smaller number of the products that are explicitly on menus.

The discrepancy in brand name within a single store can still be seen:

The average pricing of these products is fairly consistent:

The “1g” and “half gram” weights are due to inconsistencies in dispensary menus.

Wojo’s vape products have the worst positive-negative ratio, but still receive generally-positive comments on r/Michigents, with 68 positive, 30 neutral, and 46 negative between September 2025 and December 2025:

Wojo’s vapes also seem to get less overall commentary than their rosin products:

Less-common relative to their concentrates, Wojo also produces a number of flower products, across the full range from 1g to 1oz:

It can be seen that the brand has the same name presentation issue with flower as with concentrates:

While the name presentation issue is expected, it turns out that individual stores may not even keep it consistent!

Wojo has flower in multiple THC brackets, but primarily in the 20-30% THC range:

As many consumers trend towards higher THC levels, this pricing distribution is not unexpected: Retailers likely see the “give me the highest THC” consumer as being willing to pay a higher price for the 25%+ bracket. On the other hand, a consumer with a lower budget, less demands around THC%, or a desire to get “less high” might be less-willing to pay the same inflated prices. This is less commentary on the brand itself, and more commentary on the behaviour of retailers.

Two pricing trends can be observed around average prices in each THC% bracket, even in the last week:

A dip in total product count can be observed on November 29, likely due to a data collection issue:

This dip explains some of the behaviour of the 15-20% pricing trend line.

When it comes to the weight of the products, the expected weights (1/8oz, 1g) are at the top.

The average price trends also display the unusual bump on November 29, indicating a likely data collection issue:

The popularity of 1/8oz and 1g weight categories can again be seen:

Wojo’s flower products receive favourable reviews on r/Michigents as well, with 162 positive, 55 neutral, and 18 negative between September 2025 and December 2025:

From the frequency of mentions, it can be seen that these products are fairly popular, but aren’t mentioned as often as Wojo’s concentrate products:

Wojo Co. is a very popular higher-end brand in Michigan, achieving both significant distribution and generally-positive sentiment in enthusiast communities like r/Michigents. As sentiment and perception of quality trends towards the higher end, the brand seems to have made smart moves around both pricing and social media, likely ensuring both ease of distribution and willingness of consumers to open their wallets.

The brand’s pricing and distribution both seem to be structured in a way to strongly encourage consumers to buy. Wojo’s products are very broadly distributed, being in every major municipality, and in many dispensaries in those areas. This distribution, combined with pricing lower than perceived-quality brands like 710 Labs, likely makes it easier for consumers to justify an impulse purchase, as well as coming back for a second purchase if product quality and strain are satisfactory.

The broadly-positive sentiment that can be seen in r/Michigents is likely a product of their strong social media presence. By meeting their core consumer group where they are, they not only produce a positive sentiment with the consumers they directly interact with, but second-order effects among so-called “lurkers” are likely strongly positive as well. Keeping this engagement up over time is a likely contributing factor to the strong positive sentiment than many consumers seem to have towards the brand. 

Wojo’s broad strain library, as well as thorough descriptions thereof, makes it easier for both medical and recreational consumers to find the specific products they need. Many brands take a different approach, by keeping strain genetics secret, renaming strains into something entirely unrelated, and even mixing strains together and calling them a well-known strain instead of the mix that it is. Wojo’s strategy likely helps with both medical users and connoisseurs; medical users have a strong need to know genetics to understand effect profiles better, and connoisseurs tend to be picky about liking or disliking certain genetic profiles. Other brands targeting these segments might find value in publishing this information about their products.

Data was collected from dispensary menus and Reddit. Analysis of product pricing and distribution was done through tooling available through High Spy (highspy.io), and product sentiment analysis was done via Snowflake (snowflake.com).